Wyndham

Corporate News

Kraken

Responsive Web Redesign

Designing a Content Hub

Project Overview

Making Crypto Mainstream

Making Crypto Mainstream

Working within the Wyndham design system, we were tasked with designing and developing a new content hub to the Wyndham Franchise site. The content hub was to house all of blog/news items for when Wyndham brands are in the news.

In addition to the content hub, BBH created a generic blog template with new components that could be mixed and matched to build out any type of content page Wyndham would be publishing in the future. 

As one of the largest and oldest Bitcoin exchanges in the world, Kraken is consistently named one of the best places to buy and sell crypto online.

Between the hacks and the hype, cryptocurrencies have remained shrouded in mystery for mainstream customers. Kraken wanted to be the brand to unlock that world, making it accessible to the many.

As one of the largest and oldest Bitcoin exchanges in the world, Kraken is consistently named one of the best places to buy and sell crypto online.

Between the hacks and the hype, cryptocurrencies have remained shrouded in mystery for mainstream customers. Kraken wanted to be the brand to unlock that world, making it accessible to the many.

Role

Role

Role

UX Designer

UX Design

UX Design

Design Team

Design Team

Design Team

Kelly Bignell-Asedo

Kelly Bignell-Asedo, Antonin Collard, Sylvain Theyssens, Michael Salmon

Kelly Bignell-Asedo, Antonin Collard, Sylvain Theyssens, Michael Salmon

Created

Year

Year

BBH NY, 2019

2019, BBH NY

2019, BBH NY

The Output

A content hub to house all Wyndham corporate news and a article template with components that can easily be rearranged in any format.

The Goal

Humanize the company’s highly complex technology offering to increase account sign-ups

The Goal

Humanize the company’s highly complex technology offering to increase account sign-ups

Wireframes

News and Events Content Hub

Homepage Wireframes

Choose your own adventure

Upon landing on Kraken's homepage, the user is invited to select a path through four illustration cards with insights, or continue scrolling down for intermediate level content.

Homepage Wireframes

Choose your own adventure

Upon landing on Kraken's homepage, the user is invited to select a path through four illustration cards with insights, or continue scrolling down for intermediate level content.

9a-wyndham-development-Blog – On Land – Final
Mobile – 9a-wyndham-development-Blog – On Land

Wireframes

Article Detail Template

Homepage Wireframes

Choose your own adventure

Upon landing on Kraken's homepage, the user is invited to select a path through four illustration cards with insights, or continue scrolling down for intermediate level content.

Homepage Wireframes

Choose your own adventure

Upon landing on Kraken's homepage, the user is invited to select a path through four illustration cards with insights, or continue scrolling down for intermediate level content.

9b-wyndham-development-article detail generic template – V2
10a-wyndham-development-build-generic-template-mobile copy 11

Explore more projects

Explore more projects

Explore more projects

Explore more projects

LinkedIn- Icon
IG-Icon
Email Me-Icon

© Pippa Lyttle

© Pippa Lyttle

© Pippa Lyttle