Journey Mapping

Journey Mapping

Journey 

Mapping

In order to jump start our strategic and creative process, I was tasked with researching, analyzing and designing consumer journeys at either a category or client level. 

Role

Research & Analysis, UX/UI Design

Research & Analysis, UX/UI Design

Created

BBH, 2019

Western Union

Journey for Western Union's (WU) digital users who are looking to make an International Money Transfer (IMT). 

WU – Digital Consumer Journey – Final

Planning a Vacation

Planning a trip – Consumer Journey – Final

Buying a Mattress

XD Mattress Mapping – V2b

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© Pippa Lyttle

© Pippa Lyttle

© Pippa Lyttle